Ideal Customer Profile (ICP)
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An Ideal Customer Profile, or ICP, is a clear description of the type of company and buyer that gets the most value from your product and is the best fit to sell to. It usually covers attributes like company size, industry, role, and the problem the buyer is trying to solve.
Why it matters: A sharp ICP keeps outreach focused on the people most likely to buy, which raises response rates and protects your time and your sender reputation. Traxio uses your ICP to decide who to find and reach.